Arab East Colleges

Academic Departments

556 BUS - Marketing Researches

  • code:
    556 BUS
  • name:
    Marketing Researches
  • credits:
  • Program:
  • Department:
    Business Administration
  • Arab East Colleges
  • Description:
    The course aims to defining the concepts and basic stages of marketing research and its role in different business organizations including: - The scientific methodology used to collect, record and analyze marketing data in order to assist managers in making marketing decision. - Marketing Research stages. -Research problem and objectives. - Data analysis methods. - Method of referencing.