Arab East Colleges

Academic Departments

556 BUS - Marketing Researches

  • code:
    556 BUS
  • name:
    Marketing Researches
  • credits:
    3
  • Program:
  • Department:
    Business Administration
  • credits:
    Arab East Colleges
  • Description:

    The course aims to defining the concepts and basic stages of marketing research and its role in different business organizations including:
    - The scientific methodology used to collect, record and analyze marketing data in order to assist managers in making marketing decision.
    - Marketing Research stages.
    -Research problem and objectives.
    - Data analysis methods.
    - Method of referencing.