Arab East Colleges

Academic Departments

512 BUS - Marketing Management

  • code:
    512 BUS
  • name:
    Marketing Management
  • credits:
  • Program:
  • Department:
    Business Administration
  • Arab East Colleges
  • Description:
    This course deals with the following topics: • Identifying the role of marketing in different demand settings. • Identifying how to construct a marketing information system for the institution. • Studying the marketing environment. • Identifying the principles of dividing the market. • Designing distinct marketing strategies. • Identifying the recent modern trends in marketing.