Arab East Colleges

Academic Departments

512 BUS - Marketing Management

  • code:
    512 BUS
  • name:
    Marketing Management
  • credits:
    3
  • Program:
  • Department:
    Business Administration
  • credits:
    Arab East Colleges
  • Description:

    This course deals with the following topics:
    • Identifying the role of marketing in different demand settings.
    • Identifying how to construct a marketing information system for the institution.
    • Studying the marketing environment.
    • Identifying the principles of dividing the market.
    • Designing distinct marketing strategies.
    • Identifying the recent modern trends in marketing.