Arab East Colleges

Academic Departments

566 BUS - Electronic Marketing

  • code:
    566 BUS
  • name:
    Electronic Marketing
  • credits:
    3
  • Program:
  • Department:
    Business Administration
  • credits:
    Arab East Colleges
  • Description:

    The course explains the effect of information technology on marketing strategies and implementations. The course explains internet usage and information systems in marketing activities. The course focuses on developing, planning, designing, pricing products and services through internet. The course explains the steps of designing E locations as well as promoting, distributing and managing customers’ relations.